A fantastic promotion of the east, at least on paper. This new initiative looks to promote our ancient history in the likes of the Boyne valley, Gleandalough, Waterfords Viking Quarter etc. Attractions that have been there for a long time but until now have received very little promotion. Estimates from Fáilte Ireland suggest the initiative could attract up to 600,000 visitors to the region.
This should go some way to spreading the wealth from Tourism more evenly around the country. This combined with the Wild Atlantic Way and the Centre Parcs development in Longford are beginning to see Ireland marketed as a more whole package in terms of Tourism. Hopefully this will get more Tourists out of Dublin and the south-west regions and into more under-explored parts of the country.
I just hope it doesn't rain too much!
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